Search Engine Marketing Specialist

• Create & manage all SEM campaigns in order to maximize ROI Create & manage all SEM campaigns in order to maximize ROI
• Familiarity with various advertising platforms like Google, Facebook, Youtube, Bing etc.
• Optimize and create Google AdWords campaigns with targets, goals and conversion code + tracking for maximum ROI
• Analyze keywords, research and recommend new ones where applicable
• Analyze the campaigns and landing pages
• Creating and designing effective landing pages that convert
• Improve Search Engine Rank through organic SEO
• Manage and maintain keyword lists, including keyword rankings
• Familiar with A/B split testing/tools and conversion optimization
• Familiar with lead capture process (lead capture form, email marketing and auto-responder process)
• Be able to setup ad support analytics, conversion tracking and call tracking
• Experience with both desktop ppc and display ads as well as mobile ppc and display ads
• Be able to dissect existing campaigns that are not working and make the necessary changes to get results
• Identifying key insights and generating regular reports
• Strong bias for action, ability to prioritize and meet client deadlines, and exceptional attention to detail

(Please mention NCRJobs.in for reference)

(Please mention NCRJobs.in for reference)

Location :

Address :