SEO and Google Adwords Specialist

Required Online Marketing & Advertising Specialist. In this role, you will be responsible for the day to day SEO and PPC activities. In this role you will be responsible for implementation of various tactical items associated with online marketing and advertising set by the strategist and account executive. You will create task work based on strategy and in some cases implement upon approval from the client.

The following bullets describe some of the core activities that  you will perform:

• Keyword Research

• Site setup activities: Google Analytics, Google Adwords, Bing/Yahoo etc.

• Ad copy creation (text and image) and testing

• Landing page analysis and recommendations for optimal conversion rate

• Daily Campaign management: Bid Management, Keyword addition/deletion, Budget Monitoring

• Implementation of approved deliverables (i.e. site content, ad copy, etc.)

• Research support for campaign expansion and improvement

• Competitive analysis of similar campaigns

• Site setup activities: Google Analytics, XML sitemaps, Webmaster setup etc.

• Onpage activities: Optimization of meta content, content body, headers, images, etc.

• Offpage activities: Link building, Local Search,

• Implementation of approved deliverables

• Support of  Strategy leads

• Technical review and troubleshooting

• Support Account Executive with client calls as needed

Desired Experience and Skills:

• Experience in planning and executing of Technical Support campaigns (e.g., pay per click search engine marketing, paid inclusion, and other pay for performance marketing).

• 1-3 Years of web operations experience

• Understanding of SEO and/or PPC principals and optimization variables

• Basic Knowledge of: HTML, CSS, and other common web programming languages

• Basic understanding of landing page design and best practices

• Working knowledge of Google Analytics

• Solid knowledge of keyword research tools and best practices

• Able to solve complex web related site problems through various tools

• Fast learner - self motivated and able to multi task on multiple projects simultaneously

• Deadline driven

(Please mention NCRJobs.in for reference)

(Please mention NCRJobs.in for reference)

Location :

Address :