Online Media Planner

Qualification and requirements: • Key Skills: Web Analytics, Social Media Metrics, ROI calculation and Reporting • Support the analytics needs of the marketing team by analysing web traffic using the top clickstream and web analytic tools • Use Google Analytics/Facebook insights/ other reporting tools and customer level data to identify opportunities for website enhancements and new internet marketing initiatives • Own the creation and management of search reports and dashboards by pulling data from different data sources • Media planning performance improvement through web data in the areas of keyword bidding, search keyword categorization and competitor analysis. • Evaluate ROI of online marketing campaigns - Compare spending with leads received during the month and make bid/keyword revisions, as necessary to ensure strong Cost-per-acquisition. • Perform page and content optimization tests • Has work experience or training in advertising, PR, online marketing or similar field • Proficient with Microsoft Office Word, Excel, PowerPoint • Understands social media universe including YouTube, Quora, Pinterest, Flickr, Forums, Twitter, Wikis, etc • Has excellent verbal and written communication skills and an ability to work individually on a project or in a team environment • Is eager to meet and exceed objectives and take on more responsibility Responsibilities • Online media planning • Conduct keyword research including cataloguing and indexing target keyword phrases • Create and update daily, weekly and monthly reports • Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.

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