Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
Editorial requirements include basic SEO understanding, content categorization, and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style, and tone.
The editorial calendar and organization workflows must be developed and managed.
Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
Measurement and optimization of the program will be required on a regular and ongoing basis
Management of all creative resources including designers, writers, and other agency personnel
Executive presentations on the program approaches and results will be required.
(Please mention NCRJobs.in for reference)
Location : Gurgaon
Address : Awfis, Ambience Mall, Gurgaon