Marketing Lead

Essential Duties and Responsibilities:

To be successful in this role, the Marketing Lead will need to be:

Proactive in their approach; leaving no stone unturned to be considered

Thorough in their thinking; considering the impact of every event – e.g. when a lead enters the system, how it progresses, etc.

Empathetic in understanding the needs of our prospect-technical audiences

Detailed in planning and review documents to cover the aspects that matter most

Responsive in a fast-paced environment to internal communications and to pivot programs when needed.

 
TO DO:

Be a content creator. You’ll need to roll up your sleeves and sometimes put pen to paper to develop collateral, presentations, playbooks,  email campaigns, etc.

Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising and trade promotion programs; developing field sales action plans.

Identify marketing opportunities aligned to consumer requirements; defining market, competitor's share along with competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

Meeting National Sponsorship targets for Events and Projects.

Build Marketing Plans for upcoming events

Meeting and coordinating with Prospective Clients

Overall Project Execution

Post Follow Up 

In summary, you’ll work with work with cross-functional teams to meet and exceed OSRs and be a key contributor to define and manage budgets. Measuring, analyzing and reporting on the impact of Marketing on sales pipeline revenue (marketing sourced and influenced) is part and parcel with the role and should not be a surprise to you. You’ll partner with Digital, PR, Customer Marketing teams to drive success.
Required Experience & Qualifications:

2 years of experience in Mid-Market and/or Enterprise Account based marketing

Ability to define strategies based on goals & data, and translate into actionable test & implementation plans.

Results Oriented: Passion and drive to dramatically grow business results.

Innovative: Generates new ideas to push the bounds of marketing.

Analytical: Solid analytical, “test & learn” mindset and continually assesses KPIs to monitor business performance.

To apply, please submit your resume electronically to hr@iifm.co.in.

(Please mention NCRJobs.in for reference)

Location : Delhi

Address : HS 13, 2nd Floor, Kailash Colony Main Market