Sr. SEM Executive

Prepare and execute on a business plan to establish an SEM strategy in targeted regions. Manage the day-to-day SEM activities across search engines including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns. Analysis of the Analytics account and implement search engine marketing (SEM) recommendations. Maintain and operate day-to-day campaign spend and allocation for paid search portfolio. Identify and execute optimization recommendations to increase campaign ROI. Assist with campaign technical implementation and support trouble-shooting. Provides with budget updates Set up and provide support on 3-5 search projects of various sizes Perform keyword research and basic analysis Be able to clearly convey and explain search engine best practices to company associates and to clients Monitor progress of campaigns using various reporting tools

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