The role of technical sales engineers essentially involves translating and explaining highly complex technical information to customers and clients, focusing on revealing how a product or piece of equipment can solve specific problems. They therefore play an important role in the modern sales process.
Prepare and deliver technical presentations explaining products or services to customers and prospective customers
Confer with customers and engineers to assess equipment needs and to determine system requirements
Collaborate with sales teams to understand customer requirements and provide sales support
Secure and renew orders and arrange delivery
Plan and modify products to meet customer needs
Help clients solve problems with installed equipment
Recommend improved materials or machinery to customers, showing how changes will lower costs or increase production
Help in researching and developing new products
Sales engineers specialize in technologically and scientifically advanced products. They use their technical skills to explain the benefits of their products or services to potential customers and to show how their products or services are better than their competitors' products. Some sales engineers work for the companies that design and build technical products. Others work for independent sales firms.
Many of the duties of sales engineers are similar to those of other salespersons. They must interest the client in buying their products or services, negotiate a price, and complete the sale. To do this, sales engineers give technical presentations during which they explain the technical aspects of the product and how it will solve a specific customer problem.
Some sales engineers, however, team with salespersons who concentrate on marketing and selling the product, which lets the sales engineer concentrate on the technical aspects of the job. By working as part of a sales team, each member is able to focus on his or her strengths and expertise.
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