Latest Jobs Vacancy Digital Marketing Specialist in Gurgaon

JOB DESCRIPTION :
Responsibilities
End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
Execution of Search Engine Optimization on a continuous basis.
Execution of Social Media Marketing efforts.
Creation and execution of SMS and Email based marketing campaigns.
Continuous review and active management of website and other online assets.
Ability to traffic on the website.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
 
Requirements
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in SEO and SEM/ PPC
Add ons:
Day shift
Handsome Salary package
 
Regards,
Vishu Sharma/ Ankita Sharma
(HR Executive)
Contact no. 8800599656, 8800799665

Email: vishu.sharma@navigant.in

(Please mention NCRJobs.in for reference)

(Please mention NCRJobs.in for reference)

Location : Gurgaon

Address : Gurgaon